SoFA Design Institute co-founder Loralee Baron-Soong’s philosophy to design
is simple and tested. “Good design is one that is appealing, functional, and
sturdy; not only must it be beautiful, it must serve its function as a product,
and be of quality,” she shares. Seeing how this vision is shared by emerging
Filipino designers, she wanted to provide them with opportunities to study
fashion right here rather than needing to go abroad.
Continuing to develop the Philippines not only as a fashion capital but also
as a design mecca, Loralee understands that appreciating the fashion industry
doesn’t stop at simply admiring the collections. It’s about looking at the
business aspect as well. “It was a very enriching experience for me to travel
the world’s fashion capitals (New York, Paris, Milan, Hong Kong) regularly to
view the latest collections and meet with luxury brand representatives to learn
how they would market their brands.”
She takes cues from the international scene to forward the local trajectory.
“It is in this same experience that I’ve come to appreciate the unique identity
and potential of Filipino design and saw the opportunity to grow Filipino
talents through establishing a specialized design college. This would eliminate
the need to go abroad and pursue studies in design, empowering Filipino
designers to grow their brands in the same standard as those abroad,” she
believes.
With this, she is positive that fashion, design, and creative talent will not
only be limited to its initial borders. “Creative thought is actually essential
to almost any field! it’s always important, even if you’re working in a desk
job, to find a solution that is creative.”
royal blue formal
dresses
没有评论:
发表评论